Privacy Policy
Last updated: May 15, 2026
Pure Detail ("we", "us", "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using our website or services, you agree to the terms described here.
1. Information we collect
We collect information you provide directly to us when you request a quote, book a service, sign up for text updates, or contact us by phone, email, or our website forms. That includes:
- Name, phone number, email address, and (when relevant) mailing address
- Vehicle information (year, make, model, condition)
- Photographs you upload during the quote process
- Payment information processed securely by our payment provider — we do not store full card numbers
- Communications you send us (calls, emails, SMS, web form submissions)
We also collect limited technical information automatically, such as your IP address, browser type, pages viewed, and referring site, through standard website analytics.
2. How we use your information
We use your information to:
- Provide quotes, schedule appointments, and deliver the detailing services you request
- Process payments and manage subscriptions
- Send service-related communications: appointment confirmations, reminders, status updates, and follow-ups
- Send promotional messages — only if you have opted into marketing communications
- Provide customer support and respond to your inquiries
- Improve our website, services, and customer experience
- Comply with legal obligations and protect against fraud
3. SMS data privacy
If you opt in to receive text messages from us, we collect and use your phone number solely for the SMS purposes you consented to (appointment-related messages, promotional messages, or both, depending on what you selected).
We do not share your mobile information with any third parties for their own marketing purposes. Your phone number is shared only with the service providers we use to send messages on our behalf, and only as needed to deliver those messages.
You can opt out of SMS communications at any time by replying STOP to any message. Reply HELP for help, or contact us at info@puredetailmn.com.
4. How we share information
We do not sell or rent your personal information. We share data only with service providers that are necessary for operating our business and only for the purposes those providers help us with. Examples include:
- Payment processors (for processing card transactions)
- Scheduling and CRM software (for managing appointments, contacts, and communications)
- Email and SMS delivery providers (for sending confirmations, reminders, and updates)
- Website analytics providers (for understanding how our site is used)
We may also disclose information if required by law, in response to a valid legal request, or to protect our rights, our customers, or the public.
5. Data security
We use industry-standard safeguards to protect your information, including HTTPS encryption for all data transmitted through our website and secure payment processors that meet PCI-DSS requirements. No system is 100% secure, however, and we cannot guarantee absolute security of data transmitted over the internet or stored electronically.
6. Cookies & tracking
Our website uses cookies and similar technologies for site functionality and analytics. These help us understand how visitors use the site so we can improve it. You can disable cookies through your browser settings; some features of the site may not work properly without them.
7. Your rights
You have the right to:
- Request a copy of the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information (subject to legal record-keeping obligations)
- Opt out of marketing communications at any time (email and SMS)
To exercise any of these rights, email us at info@puredetailmn.com or write to us at the address below.
8. Children's privacy
Our services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.
9. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Significant changes will be communicated through our website or by email if you have provided your address.
10. Contact us
Questions about this policy or your data?
Pure Detail
St. Cloud, MN 56303
info@puredetailmn.com
320-232-5160